There is no point in creating a website unless you have thought about how you are going to get visitors. Whether your website is commercial or not then sooner or later you are going to want to attract visitors. You should be focusing the majority of your efforts on getting your visitors from the search engines. The most economical and focused traffic is delivered by the search engines.
Search engine revenues rely upon the accuracy and relevance of the results they deliver to their users. The delivery of relevant and accurate results to searchers is the key objective for search engines and is a major factor is maintaining and increasing user loyalty. The more frequently users return to the search engine the more opportunity and income the search engines create. Your task is to work to achieve similar goals for your web pages.Get more users and get them to return often.
So what exactly must you do?. There are two key ways you can do this. You can pay for advertising, commonly known as Pay per Click or you can create great content and get people to link to it.
Search engines see nothing but keywords or key phrases everything else on the Internet is invisible. Keywords tell the search engines what the user is looking for. The search engine scans its index of web pages and returns the web pages it has decided are most relevant to the keyword or key phrase. The search engines decision about what pages to display in the results are based upon two key factors relevance and authority.
Relevance is a function of the keywords in the text of the webpage and authority is determined by the number and type of back links . Search engines calculate the position of a web page in a returned list of results by measuring the authority and number of backlinks to each page.
Back links are critical to the quality of the search engines perception of your web pages.
Back links have two important properties their ability to influence your page ranking and their ability to bring traffic to your site from places on the Internet. People searching for and reading relevant content will click on the back links that contain text related to their quest and subsequently be directed to your web pages. ‘Anchor text’ is the name given to the text label on a back link and is used by the search engines in assessing the value of a back link. Some back links have more value than others.
The search engines give authority to web pages which can be passed on to your web pages through the back links.The more authority a web page has the more authority is passed on to you.
